How Zety Uses Email to Drive Customer Engagement and Increase Revenue

Zety helps job seekers create a professional resume in minutes. Founded in 2013, Kuba Koziej, Piotr Sosnowski, and Kacper Brzozowski created the online resume builder with a mission to help people…

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Affiliate Marketing

Passive income. That’s the dream, right? Make money while you sleep.

For 99% of people, affiliate marketing is how they get started.

The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.

It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.

Therefore, affiliate marketing can be seen as the process of spreading product creation and product marketing across different parties, where each party receives a share of the revenue according to their contribution.

It’s not just the promotion or just the product creation that defines who you are as an affiliate marketer.

You can be both the creator and the marketer and still profit from the underlying idea of sharing revenue.

Now let’s look at all of the parts of a successful affiliate marketing system.

The Merchant: Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor. This is the party that creates the product. It can be a big company, like Dyson, who produces vacuum cleaners.

There are 3 ways to work in affiliate marketing:

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