What is a Fractional CMO?

While the name might sound super technical and complicated, the idea is actually really simple.

A fractional CMO is someone who acts as the Chief Marketing Officer for your company but is hired as a contractor or consultant.

Fractional CMOs work with several companies at once, like freelancers or consultants. They work for you a fraction of their time (hence fractional). No need to worry though. A good fractional CMO will take care of you and your business.

Fractional Marketing is marketing expertise at a fraction of the cost. Businesses investing in this model benefit from the experience a CMO can bring. They become an integral member of the team while holding internal staff and vendors accountable. They balance their strategic integration with tactical execution while maintaining accountability as a marketing leader.

A fractional CMO will get an in-depth understanding of your target market and customers.

They will make sure your strategy aligns with your goals, and then stay involved in making sure it is carried out.

By following a proven process, a fractional CMO will develop your business strategy and set specific priorities, while managing internal and external teams to ensure growth is on track.

In short a CMO will:

Several organizations can benefit from hiring a Fractional CMO, but there are certain criteria to evaluate if you need one. This includes organizations and executives who:

Fractional CMOs work because they’ve done it before –it’s not their first rodeo. They’ve gone through the ups and downs that come with a specific stage of growth for a company. As a result, they are better equipped to handle the typical ’out-of-the-ordinary’ situations, and focus more on delivering on the results needed to help the company scale.

Additionally, a Fractional CMO also comes at a fraction of the cost. Because fractional CMOs typically support short-to-mid-term projects, companies do not have to incur the cost of finding and training an in-house CMO, including additional medical benefits, benefits, and signing bonuses. With a fractional CMO, organizations can start building their marketing function immediately; it just makes sense.

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